AUTOMATION PRICING
What does a reliable
customer workflow cost?
From mini automation to a connected customer system, steps, systems, failure handling and human control define the scope.
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
One trigger, 2–3 automated steps and one or two systems with basic logging and error alerts.
Multiple steps, branches, systems and custom business rules with deeper logging.
Instant response, lead capture, categorisation, team alerts and consistent follow-up.
Enquiries, bookings, reminders, no-show handling, CRM or calendar and internal alerts.
Several systems, customer states, approvals, logging, reporting and human control delivered in phases.
WORKING FIRST PHASES
Price, scope and exclusions in one place.
Mini automation
One trigger, 2–3 automated steps and one or two systems with basic logging and error alerts.
One trigger, 2–3 automated steps and one or two systems with basic logging and error alerts.
- one trigger event
- 2–3 automated steps
- one or two systems
- confirmation, logging and basic error alerts
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
Scope, exclusions and price drivers
For quickly replacing one simple repeated manual step.
Systems, fields, branches and error handling move the range.
- complex branching or custom administration
- external workflow, SMS, email or CRM fees
Custom automation
Multiple steps, branches, systems and custom business rules with deeper logging.
Multiple steps, branches, systems and custom business rules with deeper logging.
- multiple automated steps and branches
- multiple system connections
- custom business rules
- deeper logging, error alerts and documented handover
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
Scope, exclusions and price drivers
For a process already spanning several systems and decision points.
Steps, systems, branches, approvals and error types move the range.
- complete custom customer system or administration
- workflow, CRM, email, SMS and API fees
Automated lead follow-up
Instant response, lead capture, categorisation, team alerts and consistent follow-up.
Instant response, lead capture, categorisation, team alerts and consistent follow-up.
- instant confirmation
- lead capture and categorisation
- team alert
- predefined follow-up and monitoring
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
Scope, exclusions and price drivers
For businesses losing enquiries because of slow response or inconsistent follow-up.
Sources, channels, follow-up steps and CRM connection move the range.
- development of a full custom CRM
- CRM, email, SMS and automation-platform fees
Booking and quote automation
Enquiries, bookings, reminders, no-show handling, CRM or calendar and internal alerts.
Enquiries, bookings, reminders, no-show handling, CRM or calendar and internal alerts.
- processing of enquiry or booking journeys
- confirmations and reminders
- no-show or quote follow-up
- CRM or calendar connection, internal alerts and reporting
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
Scope, exclusions and price drivers
For appointment- or quote-based businesses with several manual handoffs and reminders.
Channels, services, statuses, reminders and integrations move the range.
- fully custom booking or CRM system
- booking, CRM, calendar, SMS and email fees
Connected customer system
Several systems, customer states, approvals, logging, reporting and human control delivered in phases.
Several systems, customer states, approvals, logging, reporting and human control delivered in phases.
- one clear first system phase
- multiple systems and customer states
- approvals, logging and error handling
- reporting, monitoring and documented roadmap
Proxend's final billing and tax structure is still being established. The amounts shown are indicative project ranges; the personal proposal will state every payable item and the applicable tax treatment clearly.
Scope, exclusions and price drivers
For complex customer operations where context is lost across channels and systems.
Systems, data models, permissions, automations and reporting depth move the range.
- automatic delivery of every planned module
- CRM, workflow, communication, AI and infrastructure fees
WHAT CHANGES THE PRICE?
Scope matters more than the label.
Steps and branches
One trigger and 2–3 steps are a smaller project than many dependent conditions.
System connections
Every CRM, calendar, email, invoicing or admin integration adds separate data and failure handling.
Approval and logging
Roles, approval points and audit trails increase safety and implementation depth.
Volume and monitoring
Monthly event volume, failure risk and response time define the operating level.
THE PROXEND PROJECT FOUNDATION
The project range is not
an empty promise.
- Discovery, clear scope and a plain-language proposal
- Mobile-ready implementation and technical testing
- Exclusions and external costs shown separately
- 30-day post-launch stabilisation for web projects
A lower price works
when phase one still works.
We do not sell the same project for less. We first build the narrower phase that already works on its own; later extensions build on it.
The calculator recommends a first phase in 2–4 minutes.FREQUENTLY ASKED QUESTIONS
Important details
before you decide.
Is monitoring required?
Yes for active automation. Critical workflows are not left without alerts, logs and supervision.
What can a Mini automation do?
One trigger, 2–3 steps, one or two systems, confirmation, logging and basic error alerts.
Does it replace sales?
No. It creates a faster, more organised start while important decisions remain under human control.
NEXT STEP
You do not need to
know everything first.
Describe the situation or choose the smallest working first phase with the calculator.

